One of the biggest mistakes that real estate agents make these days is not making use of social media. Social media is one of the most effective ways to market yourself and it’s free. If you use social media correctly it can lead to lots of new clients and sales, as well as referrals. There’s simply no reason not to use it. If you’re already using social media but you aren’t seeing a big return that doesn’t mean that social media doesn’t work, it just means that you need to change the way that you approach social media. If you have not really been using social media because you think it’s not very effective here are a few reasons why you need to take another look at marketing yourself using social media:
Social Media Builds Relationships
Nearly everyone uses social media these days. Buyers expect it. Buyers will look for your social media accounts so that they can get a sense of who you are and what your personality is. They also will look at the posts that you make to see what your values are and if they can trust you. Social media is the best way to build your personal brand and market yourself. But, in order to build trust with the people in your social networking circles you need to post often and be an active user on social media. If you aren’t active on social media you may come across as out of touch.
It’s How People Communicate Today
If you want to attract Millennial buyers you need to be using social media. Millennial buyers expect to be able to connect with you on Facebook, Twitter and Instagram. They will respond a lot more positively to an agent that returns a Facebook message, shares a home tour on Instagram, or is comfortable doing a Facebook live feed or a home tour on Facetime. If you don’t communicate on social media you are losing out on a lot of potential Millennial and young buyers.
One of the best things about social media is that it’s a very effective marketing tool that is totally free. If you want to keep your networking and advertising costs low without diminishing your reach as an agent social media is the best way to do that. All that you have to do is invest some time in actively posting and being available to connect with people through social media. Social media is a resource that every real estate agent needs to be taking advantage of. If you look at the top selling agents in your area you will probably find that they are very active on social media and know how to communicate effectively with buyers online.
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