You already know that your website is an essential part of your sales strategy. But are you blogging as well as keeping your website updated? If not, you are missing out on a fantastic free way to stay connected and engaged both with buyers and sellers. Adding a blog to your existing website promotes engagement because you can post on it often and people will return to your website often to see your new postings. While they are there they will browse through listings and possibly send them to friends or family members that are looking for homes. And buyers and sellers who are not quite ready to buy or sell can read through the information on your blog to help get them ready to move forward.
Blogging doesn’t have to take up a lot of your time either. You should post often, but you can schedule items to post when throughout the week. So, you could really sit down for one afternoon and write blog posts for the week ahead then just schedule one to post every day. The whole thing could take just a couple of hours but it can drive a lot of new potential buyers and sellers to your website and your listings.
What Kinds of Information to Post
This is what most people get hung up on. They don’t know what to blog about or what to post. The best thing that you can do is a blog about things that are important for real estate buyers and sellers. You can create an entire series of posts on the things that buyers need to know before buying a home so that when buyers come to you they are ready to buy and understand the process. You can also post listings that you are trying to sell, neighborhood information, multimedia content like podcasts and video tours of homes, and a lot of other information.
For sellers, you can post articles with tips for getting their homes ready to sell, staging tips, and much more. There’s almost no end to the information that people will find useful from your blog. And people will share your blog posts with their friends and family members who can share them within their networks as well. Having a blog also can help you get featured as a local real estate expert in local press and newspapers. You can leverage that into better exposure and more sales.
A great way to promote engagement is to create a home buying course that will walk first time home buyers through the process and then offer that course on your website so that people who are thinking about buying a home can learn the process from you then sign up with you to find the house that they’re looking for.
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