Why Photos Are So Important In Real Estate Listings

Posted by Gurpreet Ghatehora on Monday, June 19th, 2017 at 10:34pm.

Photos are the most important part of a real estate listing. That should be common knowledge, but too many agents don’t bother to put photos in their listings. Listings that don’t have enough photos, or that have poor photos, are not going to attract potential buyers. There is no reason not to take the extra time to put in a few high quality photos of a home that you want to sell. Many people don’t even read the description of the house unless there are photos that get their attention first.

Putting poor quality photos in a listing is almost as bad as not putting in any photos at all. There’s just no excuse not to have great photos of a house that you’re trying to sell. Even smart phone cameras can take great pictures if you use a few tips and tricks like these:

Use A Wide Angle Lens

MLS EdmontonIt’s better if you use a regular camera to take real estate listing photos but if you do decide to take photos with a smart phone invest in a wide angle lens. There are wide angle lenses available for both Android and Apple phones. If you don’t use a wide angle lens you’re not going to get a good picture of a room. The room will look cramped and probably dark. That is not going to sell a house.

Turn The Flash Off

The flash is not made for taking photos like real estate photos. It won’t brighten up a dark room. In fact, it will make a room look darker. It also will make it tough to see any details inside the room. If you need more light in the room try letting in more natural light by removing curtains or blinds. If that’s not enough then turn on the lights in the room or bring in a floor lamp. Don’t use the flash.

Use A Tripod

You don’t have to use a fancy DLSR camera in order to get good real estate listing photos. Nevertheless, you should use a stand-alone camera and a tripod whenever possible. Even a point and shoot camera will take good photos if you put it on a tripod so that you can capture the whole room in the photo without shaking or moving your hand. Move around the room until you find an angle that shows as much of the room as possible. Then set up the tripod. After that adjust the lighting. Finally snap a few photos so that you’ll have plenty to choose from to make sure you get the right photo.

It might take a little extra time and effort to get good photos but it’s worth investing the time because without good photos that house won’t get any interest from potential buyers.

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