Why A Video Walkthrough Is Worth the Effort

Posted by Gurpreet Ghatehora on Friday, July 28th, 2017 at 10:29am.

If you have not been adding video walkthroughs to your real estate listings, you are missing an excellent opportunity to attract the interest of buyers. These days it’s very easy to take a video walkthrough of a home using a smart phone or even a GoPro camera that isn’t very expensive. There are a lot of advantages to using a video walkthrough to sell a home. Videos of the interior of a home give a much better sense of the space than photos give. It’s much easier to get a sense of the layout of the home in a video too. Here are a few other reasons why adding video walkthroughs to your listings is really worth the effort:

Buyers like Them

MLS EdmontonBuyers are busy, and they have many potential homes to consider. When they are going through the hundreds of listings on real estate sites like Zillow the listings that have videos really stand out. A video allows them to get a realistic idea of what a house looks like both outside and inside. Then they can decide if they like the home and want to see it in person. If there is a home that they are on the fence about a video walkthrough can be enough to make them want to schedule a tour. But if a listing just has photos they may pass because they can’t see the actual space well in a photo. Video walkthroughs save buyers time and energy.

A Video Is Worth A Thousand Words

Most of the time when people are looking through real estate ads they go through the photos first, then skim through the actual listing if they like what they see. A video walkthrough in a listing is the best way to sell a house because potential buyers can see the actual inside of the home instead of just seeing cleverly posed or edited photos. Buyers can instantly fall in love with a home from a video. Video walkthroughs can sell the house for you.

They’re Easy to Share

Video walkthroughs are shared on social media more than just photos. Everyone likes videos. Sharing a video walkthrough on Facebook, Twitter or other social media sites is easy and it makes it easy for people to get the opinions of their friends and family on a particular home. A great video can even go viral which will dramatically increase the pool of potential buyers for a home. Videos walkthroughs used to be hard and time consuming to make but now it’s as easy as walking through the house with your smart phone camera. You can add music or captions right on your phone and upload the video to a listing site or to social media. There’s absolutely no reason not to put in a little time and effort to get a video walkthrough of a home that you’re trying to sell.

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