What Is Virtual Staging

Posted by Gurpreet Ghatehora on Monday, January 7th, 2019 at 11:44am.

Virtual staging is a fantastic way to dress up your online listings and give buyers the chance to see the home that you’re listing staged the way they would see it in an open house. This is fantastic for long distance buyers, like military families, who often buy property without getting the chance to tour it first. It also is a fantastic way to get more buyers interested in the property as they view online listings. Instead of just looking at images of empty rooms they can see rooms fully staged and decorated so that they get a better sense of the potential of the space.

Virtual staging is done by computer and professionals input furniture, art, and other elements into a photo or video of a space. They can also take out things like the seller’s furniture to make space look more bright and open. Virtual staging costs a fraction of what real life staging costs and that makes it a great option for home sellers that don’t have a ton of money to spend but still want to do whatever they can to sell their home. Virtual staging shows off the potential of space without having to put in the work or take on the cost of actually creating that design.

Virtual staging will never replace an actual open house because buyers still want to tour a property and get a sense of the home for themselves. But it can dramatically increase the interest in a home from potential buyers and it can make it affordable for sellers that are selling older homes that haven’t been updated in a while to stage their homes and show off the potential of the home.

Virtual staging does allow agents to design a home for staging without having to worry about the price which can be a big advantage when it comes to showing off the attributes of a home. Instead of being limited by the seller’s budget when picking furniture, décor items, and art the agent and the design company can work together to make every room look luxurious and high end without spending a fortune.

This is a huge bonus when it comes to selling homes to Millennials who are used to seeing homes with fancy finishings and great staging on home design and sales TV shows. The virtual staging gives them a better view of what the home will look like if they choose to put in their own high-end furniture and end. Agents can also pull the rooms together with elements that they might not be able to find locally which can make the spaces look more complete and polished. The more professionally decorated space looks the more interest it will get from potential buyers. Doing that virtually increases the amount of attention that the listing will get. 

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