Utilizing Real Estate Marketing

Posted by Gurpreet Ghatehora on Sunday, October 19th, 2014 at 8:29am.

Buying a home and selling a home can be a challenging experience, but also an exciting one. One of the most important parts of selling your home or property, is utilizing effective real estate marketing. Real estate can be marketed across several mediums, and the more diverse your marketing plan, the better your chances of a quick sale.

Here are some of the best mediums to utilize:

Online Marketing

Having your house available for viewing online is the most important form of marketing. Everyone browses the internet, and it’s the first-stop for many, even those who aren’t serious about buying at the moment will browse online real estate. From MLS listings , which are secured with a certified realtor, to free sites including Kijiji and Craig’s list, everyone today looks online first before seeing a place in person, or contacting a realtor.

Print Marketing

This type of real estate marketing includes newspaper ads, magazines, flyers, brochures and pamphlets. Many of these are sent via snail mail, or are available for pick-up free of charge, in many of the same places you buy newspapers. Realtors also make this form of advertising available in their offices.

Physical Marketing

This includes open houses and physical signage placed on the property in question, or near it. Physical real estate marketing is critical, especially when a property first becomes available on the market. Although everyone reviews things online first, when people are hunting for homes, visiting open houses is an important part of the house hunting process and they are a terrific opportunity to pull in other realtors who can later inform their clients of the property.

Effective real estate marketing is the only way you are going to successfully secure a quick sale of your property. Whether you intend to sell privately or not, you need a solid marketing plan in order to reach the right audience of buyers.

 

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