At some point, every real estate agent goes through a slump period. Even the best agents sometimes experience a slow sales period or two. But if you don’t stay motivated that slump can really knock you off your game and that will make it harder to recover from a sales slump. Here are some expert tips from other agents that you can use to stay motivated and keep yourself in good spirits during a sales slump:
Stay Active on Social Media
One of the best ways to weather a sales slump is to take that time to build new relationships on social media. When things are busy you probably don’t have a lot of time to spend on social media, but the connections that you make on social media can become solid leads for buying and selling homes in your area. So, when things slow down and you feel like you’re not getting anywhere take advantage of that extra time and be more active on social media. Catch up with your social media friends and find some interesting things to post.
Read More: Social Media Tips to Help You Sell Your Home
Update Your Website
Another important marketing tool that often gets overlooked is your personal website. When was the last time you updated your website or gave it a facelift? If things are slow that means you have the time to invest in creating a new look for your website, updating all the information on the site, and making sure that your site has lots of great information for both buyers and sellers.
Write Guides
Have you ever written an eBook or guide? Guides and eBooks that provide valuable information for buyers and sellers are a fantastic way to connect with potential clients. You can use them as an added value gift to get people to sign up for your newsletter and follow you on social media. Buying guides, selling guides, neighborhood guides, guides for first-time buyers, and buying guides for specific groups like Millennials or Baby Boomers are a smart way to offer your clients and potential clients a little something extra. And your guides will establish you as an expert in the local real estate. Helping people become more informed about buying and selling homes can lead to new clients for you and end that slump.
Take A Break
You can also embrace periods of slow sales and use them as a chance to recover and regroup from a busy sales period. Treat yourself to a day at the spa or a mini-vacation. Or head out of town to see family or friends. You can use that downtime to make sure that you’re excited and ready to go when things start to pick up again.
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Gurpreet Ghatehora & Associates Remax River City Edmonton.
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