One of the bigger marketing challenges that agents can face is selling a good home in an area with bad schools. The home itself could be great and priced to move, but it’s hard to attract buyers in an area with bad school ratings. When parents and families are looking for homes they almost always cite good schools as the top must-have on their new home checklist. But there are some great homes in poor school districts. Here are a few tips from real estate pros to make it easier to get interested in a home that is in a neighborhood with poor school ratings:
Market the Home to People Without Kids
Young professionals just starting out or Baby Boomers whose kids have already moved on may be the perfect fit for a great home in an area with poor school ratings. They won’t have kids that are school age so the school ratings won’t impact their decision about the home. Young professionals are probably not going to have kids until they get their careers established and can move on and buy a larger home. And Baby Boomers that are now dealing with an empty nest will probably want to downsize so they won’t mind too much if the local schools don’t have the best ratings.
Give Directions for The Best Route to The Home
When you are showing the home to prospective buyers give them directions that will take them through the best and most appealing parts of the neighborhood even if that route isn’t the most direct route. If the area has mature trees or other pretty natural landscape features make sure potential buyers see those on the way to the home. That will give them a better impression of the neighborhood.
Give School Options
If the poor schools are a concern for potential buyers make sure that you have information on hand telling parents about the local private schools, charter schools in the area, or home school options. If the house is really great the buyers may be willing to consider other schooling options for their kids so that they can have a nice house with a big yard. And make sure that you are upfront with the buyers about potential problems at the school. If you are open and honest about the home’s location flaws but try to help buyers find a solution they may still be interested in buying the home.
Lower the Price
Sometimes money is that ultimately motivates buyers. If you are representing a home in a poor area and it’s just not getting any interest even though the house is a nice one the sellers may need to be willing to lower the price a bit in order to attract buyers.
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