Social media a powerful marketing tool and a great way to connect with potential buyers, but many real estate agents aren’t getting everything they can out of social media because they don’t create the right type of posts. Social media marketing is primarily about building relationships with people, but there are some types of posts that get more attention than others. Learning how to use those types of posts effectively can make a huge difference in the results of your social media marketing. If you’ve been trying to use social media to market listings and you don’t seem to be getting any results try creating these types of posts that have been proven to get people’s attention:
Social media posts that have multimedia elements like videos get more attention than regular text posts. As people are scrolling through their social media feeds words don’t really stand out but videos do. So when you are marketing your listing try uploading short video teasers of some of the homes that you’re trying to sell. Make each clip about 10-20 seconds long and highlight one of the best features of the home. That will grab the attention of anyone that sees the post-roll through their newsfeed.
Posting live feeds on Facebook or Twitter or Instagram are also very popular with social media users. A fantastic way to engage potential buyers and to get their attention is to host a live feed Q&A session where people on Facebook, Twitter or Instagram can ask questions about potential homes or the home buying process. A 15-minute live feed on Facebook could introduce you to local homebuyers that are actively looking for a new home. Live feeds are easy to do with smartphones and you don’t need any special equipment to do them.
Like videos memes are a great way to make your posts stand out on social media. Images that are colorful or bold will grab people’s attention as they are scrolling. And memes are very shareable posts, so they will reach a bigger audience when the people that you interact with on social media share them with their friends and family members. If you want to try making your own memes you can use free graphic design sites like Canva to make professional looking custom memes.
Read More : Social Media Tips to Help You Sell Your Home
Home Design Tips
People love home design tips and hacks, especially ones that have photos and examples. If you are trying to reach people that want to buy a new home posting a lot of reliable home design tips, new design trends, and other home-related content is a great way to engage potential homebuyers and make sure that they are noticing your posts.
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