Real Estate Blog - sell home

Overwhelmed by Social Media Marketing? Here’s How to Handle It.

Social media marketing is a necessary part of attracting buyers and sellers these days. There is no getting around it. If you’re not using social media marketing for your listings you are losing a huge segment of the business. But being on social media often can feel very overwhelming at time. If you’re starting to feel burned out or frazzled by social media or if you are starting to check your social media all the time, even when you first wake up or just before you go to sleep, you might need a break. Sometimes breaks from social media are necessary in order for good mental health. When you are overwhelmed by social media here are some of the things you can do to take a break without losing your momentum:

Schedule Your Posts

Unfortunately, you…

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4 Things You Should Do Now To Prep For Fall Home Sales

The fall selling seasons is just about here. Are you ready to capitalize on the beautiful colors, crisp weather, and seasonal elements of fall and get more fall sales before the holidays come around? Hit the ground running for fall sales and get ready for shorter days by doing these four things right now:

Stock Up on Seasonal Staging

Now is when you can pick up seasonal staging pieces like wreaths, welcome mats, door signs, and other seasonal items for very cheap. Home décor stores, home improvement stores, and the fabric and craft stores are having massive sales on seasonal décor items to get ready for the fall. Stock up on seasonal items now so that you will have them for open houses and to use as photo props when you are getting photos taken of…

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Dark But Not Gloomy: Fall Interior Color Trends To Embrace Now

Fall is almost here so if you are working with sellers that want to spruce up the interior of their homes with fresh paint and they don’t want to do traditional white or beige this is the time of the year when sellers can get experimental with dark colors. Dark paint colors will make buyers feel like they are settling into a warm and cozy cocoon for the winter. Dark paint colors are very much on trend for fall and some of the hottest dark paint color trends for fall are:

Blues

Everyone has the blues this fall. Moody blues in deep colors like navy, marine, and ocean are very hot with homeowners. Blues are perfect for bedrooms because they are relaxing and soothing instead of stark or somber and they can easily transition to other seasons by changing…

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3 Things Homeowners Need To Do Now For Fall Home Sales

Home fall sales can be just as prolific as home sales during other seasons. But, homeowners who want to sell their homes during the fall season need to make sure that they are staging their homes correctly and presenting their homes in the best possible light. As the weather starts to turn cold and the leaves fall and the darkness starts to fall much earlier than in the summer there are some fall specific tasks that sellers should do if they want their homes to sell like:

Lawn Clean Up

It’s always important to make sure that the lawn and garden area of a home look neat and well-presented when the home is being sold. But in the fall, it’s essential that the homeowners make sure that all the leaves that fall are raked up and disposed of. Dead branches…

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Why You Need A Real Estate Blog

You already know that your website is an essential part of your sales strategy. But are you blogging as well as keeping your website updated? If not, you are missing out on a fantastic free way to stay connected and engaged both with buyers and sellers. Adding a blog to your existing website promotes engagement because you can post on it often and people will return to your website often to see your new postings. While they are there they will browse through listings and possibly send them to friends or family members that are looking for homes. And buyers and sellers who are not quite ready to buy or sell can read through the information on your blog to help get them ready to move forward.

Blogging doesn’t have to take up a lot of your time either.…

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What Is Virtual Staging

Virtual staging is a fantastic way to dress up your online listings and give buyers the chance to see the home that you’re listing staged the way they would see it in an open house. This is fantastic for long distance buyers, like military families, who often buy property without getting the chance to tour it first. It also is a fantastic way to get more buyers interested in the property as they view online listings. Instead of just looking at images of empty rooms they can see rooms fully staged and decorated so that they get a better sense of the potential of the space.

Virtual staging is done by computer and professionals input furniture, art, and other elements into a photo or video of a space. They can also take out things like the seller’s…

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Virtual Staging Can Increase Long Distance Sales

Long distance home sales are becoming more and more common as technology is developed that allows home buyers to see a home and tour it virtually so that they don’t need to take the time or spend the money to visit a property in another state or another far away area before moving there. Long distance moves have always been par for the course for military families but now more and more professionals are accepting transfers and moves from their employers as a way to keep their jobs, or be nearer to family members, or to move to a more affordable area. And technology like virtual staging is changing the way that homes are sold and increasing the number of long-distance sales that are happening.

Virtual staging is an innovative design application that…

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Tips for Turning Home Feature Negatives into Positives

One of the more challenging parts of selling real estate is taking properties that have some negatives and turning those negatives into positives in order to get buyers to see the potential that a home has. But even when a home has a lot of challenges it’s possible to focus on the positives and gently show potential buyers how to deal with the negatives. Every home is going to have some problems or negatives but with the right encouragement, buyers may not be put off by those negatives. Use these tips to help buyers manage their expectations and see the negative attributes of a home as a challenge instead of a problem.

Present A Solution

When a home has challenged the best way to get buyers to accept the idea of a home with challenges is to offer…

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Tips For Telling Clients Their Offer Was Rejected And Other Bad News

It’s always difficult to tell a buyer that their offer on a home was rejected, especially if they already love the house. You should always prepare your buyer for the possibility that their offer will be rejected during the negotiation process so that they don’t get their heart set on a particular home only to have their hopes dashed if the offer is rejected. But if your buyer’s offer is rejected here are some tips that will help you deliver the bad news without souring them on the process of buying a home or letting their disappointment make them want to reconsider buying a home:

Be Honest About Why the Offer Was Rejected

In a tight housing market, the offer may have been too low for the seller, or the seller may have gotten a higher offer. If the…

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Home Staging With Trendy Reclaimed Wood

Reclaimed wood is one of the hottest interior designs trends this year and there are many ways that it can be used to stage a home and make that home look modern and updated even if it’s an older home. Reclaimed wood is easy to find and not expensive so the cost to use it for staging should be minimal. It can be a very inexpensive way to make a home look fantastic. With some paint and creative use of reclaimed wood any house can look more luxurious and totally on trend for this year. Buyers will notice these creative home elements using reclaimed wood:

Accent Wall Cladding

The days of the single color painted accent wall are over. These days the hottest design blogs are featuring accent walls with natural color and texture. Accent walls covered with…

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