Real Estate Blog - Edmonton top Realtors

Why You Need A Real Estate Blog

You already know that your website is an essential part of your sales strategy. But are you blogging as well as keeping your website updated? If not, you are missing out on a fantastic free way to stay connected and engaged both with buyers and sellers. Adding a blog to your existing website promotes engagement because you can post on it often and people will return to your website often to see your new postings. While they are there they will browse through listings and possibly send them to friends or family members that are looking for homes. And buyers and sellers who are not quite ready to buy or sell can read through the information on your blog to help get them ready to move forward.

Blogging doesn’t have to take up a lot of your time either.…

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What Is Virtual Staging

Virtual staging is a fantastic way to dress up your online listings and give buyers the chance to see the home that you’re listing staged the way they would see it in an open house. This is fantastic for long distance buyers, like military families, who often buy property without getting the chance to tour it first. It also is a fantastic way to get more buyers interested in the property as they view online listings. Instead of just looking at images of empty rooms they can see rooms fully staged and decorated so that they get a better sense of the potential of the space.

Virtual staging is done by computer and professionals input furniture, art, and other elements into a photo or video of a space. They can also take out things like the seller’s…

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Virtual Staging Can Increase Long Distance Sales

Long distance home sales are becoming more and more common as technology is developed that allows home buyers to see a home and tour it virtually so that they don’t need to take the time or spend the money to visit a property in another state or another far away area before moving there. Long distance moves have always been par for the course for military families but now more and more professionals are accepting transfers and moves from their employers as a way to keep their jobs, or be nearer to family members, or to move to a more affordable area. And technology like virtual staging is changing the way that homes are sold and increasing the number of long-distance sales that are happening.

Virtual staging is an innovative design application that…

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Tips for Turning Home Feature Negatives into Positives

One of the more challenging parts of selling real estate is taking properties that have some negatives and turning those negatives into positives in order to get buyers to see the potential that a home has. But even when a home has a lot of challenges it’s possible to focus on the positives and gently show potential buyers how to deal with the negatives. Every home is going to have some problems or negatives but with the right encouragement, buyers may not be put off by those negatives. Use these tips to help buyers manage their expectations and see the negative attributes of a home as a challenge instead of a problem.

Present A Solution

When a home has challenged the best way to get buyers to accept the idea of a home with challenges is to offer…

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Tips For Telling Clients Their Offer Was Rejected And Other Bad News

It’s always difficult to tell a buyer that their offer on a home was rejected, especially if they already love the house. You should always prepare your buyer for the possibility that their offer will be rejected during the negotiation process so that they don’t get their heart set on a particular home only to have their hopes dashed if the offer is rejected. But if your buyer’s offer is rejected here are some tips that will help you deliver the bad news without souring them on the process of buying a home or letting their disappointment make them want to reconsider buying a home:

Be Honest About Why the Offer Was Rejected

In a tight housing market, the offer may have been too low for the seller, or the seller may have gotten a higher offer. If the…

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Home Staging With Trendy Reclaimed Wood

Reclaimed wood is one of the hottest interior designs trends this year and there are many ways that it can be used to stage a home and make that home look modern and updated even if it’s an older home. Reclaimed wood is easy to find and not expensive so the cost to use it for staging should be minimal. It can be a very inexpensive way to make a home look fantastic. With some paint and creative use of reclaimed wood any house can look more luxurious and totally on trend for this year. Buyers will notice these creative home elements using reclaimed wood:

Accent Wall Cladding

The days of the single color painted accent wall are over. These days the hottest design blogs are featuring accent walls with natural color and texture. Accent walls covered with…

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Gray Is the New White And Other Home Trends

When it comes to home staging and design there are a lot of new trends that you should be aware of so that you can stage homes for sale in a way that looks modern, updated, and appealing to buyers. The importance of staging a home can’t be overstated. Estimates are that staging a home increases the likelihood of it selling by more than 70% so staging is critically important to get a house sold. Use these top design trends for 2018 to stage homes and increase your sales:

Gray Is the New White

White walls, even soft white shades of white, are totally out this year. Gray is the new white and you should be considering painting walls gray instead of white when repainting for staging or to sell a home. Gray hues ranging from very soft pearl gray to deep…

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Fall Staging Upgrades That Will Sell More Homes

Fall is rapidly approaching and now is the time to start getting together your fall staging ideas so that you can get those sales in before the holidays. Fall staging should be all about making the home feel cozy and comfortable and also highlighting potential entertaining spaces for holiday parties and get-togethers. Once the fall starts the holidays will arrive fast and buyers will be looking at new homes with an eye for entertaining options. Here are a few ideas from professional stagers to take your fall staging to the next level:

Keep It Cozy

Spring and summer staging emphasizes openness and space but when the fall comes people start thinking about settling into their home as a shelter from the rain, snow, and cold weather. So to really play up…

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Fall Landscaping Homeowners Should Do Before Selling

Fall is approaching fast and homeowners that are planning on putting their homes on the market in the fall should always take care of the home’s outdoor areas before putting it up for sale. Keeping up the lawn and yard, and the driveway is an important part of getting a home ready to sell. Make sure that the homeowners that you are working with know that before they list their house in the fall they should always:

Power Wash the Driveway and Sidewalk

Pollen, dirt, and dust can build up on the driveway and sidewalk areas during the summer. And there also could be chalk remnants from summertime sidewalk drawings done by the neighborhood kids. Getting the driveway and sidewalks power washed will make them look vibrant, clean, and appealing. Potential…

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4 Ways To Maximize Summer Sales

Summer is starting to wind down and your sales may be slowing down too. But there are a few ways that you can renew interest in your listings and catch the attention of buyers now so that deals can close before the summer is over and kids go back to school. If your sales are lagging in the summer heat these four ideas should help get things moving again:

Change Your Open House Times

Now that summer is in full swing people are often spending their weekends enjoying the outdoors at the beach or at the park. So, if you’re holding open houses on the weekends and not getting a lot of traffic you need to consider that during this time of the year more people are spending their weekends taking short trips and enjoying time with their families. Move your…

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