The world of home sales, like nearly everything else in the world, has been fundamentally changed by social media. We already know that most people go to the internet first when they’re looking to buy almost anything, from electronics to cars to, yes, even houses, so it’s in your best interest to use the internet and social media to your advantage. Here are just a couple of suggestions for using social media to sell your home.
1. Announce You’re Selling a House Everywhere
The old adage “It’s not what you know, it’s who you know” applies to selling homes as well, and social media is one of the easiest ways to connect with people looking for homes. Simple announcements on Facebook, Twitter, and all your other social media sites that you’re selling your home can lead to an exponential increase in viewership. Who knows, a friend of a friend may be looking for a home like yours, and they’d perhaps never know you were selling unless you posted it up where someone could see. Repeat postings can help too, just don't go overboard. The adage “familiarity breeds contempt” can also apply if you’re filling everyone’s feed with constant pictures of your kitchen. And try not to use LinkedIn, as the site’s users are quite specific on how they like to use it.
2. Throw a Video Up on Twitter or Facebook
If you want to do one better than a simple post with some pictures, try some videos. Many home listing sites recommend videos these days anyways, so why not take those same videos and post them to your social media? They can give people a chance to look through your home without leaving the comfort of their home, and you’re more likely to get interested and informed potential buyers with videos online.
3. Get Some Pictures on Instagram
Instagram, believe it or not, puts you ahead of the curve when it comes to real estate marketing. Instagram, with the right hashtags, is basically a searchable database of pictures. Using tags like #YEGhomelisting, people can look at houses that are up on sale and see different pictures. It can help you reach beyond your usual scope of people, especially if your home is priced to attract younger buyers, who are spending more and more time on the picture social media site.
Edmonton’s housing market is not at its strongest, which means you may have to get a little creative when it comes to your marketing. Social media is an excellent place to start. It can help you connect with different people, get your listing seen by more people, and engage with potential buyers in a new, more organic way. And best of all, it can be fun, inexpensive, and effective. So if you’re thinking about selling your Edmonton home, or want to try a new tactic for selling, get social.Gurpreet Ghatehora on