When it comes to selling a home it’s important to remember that you have to do more than just sell the house, you have to sell the neighborhood. When buyers purchase a home they’re not just buying the house they are also buying into a neighborhood that they will live in for many years. So, when you are showing potential buyers a house you should also be showing them the neighborhood and giving them information about the neighborhood as well as the house. Here are some things that you should always tell potential buyers about the neighborhood that a home is in:
Who lives in the neighborhood? Is it primarily a family neighborhood made up of other families that have kids? That can be a big selling point for parents who want to be sure the neighborhood is family and kid-friendly. Is it a mixed community with older residents and families? Or is it a mostly young professional neighborhood? Potential buyers will want to know what type of people they’re going to be living near when they buy a certain home to be sure that the neighborhood fits their lifestyle.
The community is not always important to buyers. But for some buyers, particularly parents, having a sense of community is very important. Does the neighborhood have a block party each year? Are there seasonal decorating contests? Is there Trick or Treating at Halloween time? What about a community festival or some other kind of community celebration? If you want to sell buyers on a neighborhood it’s a smart idea to know what kinds of events are held in the neighborhood each year.
You should also make it a point to learn what types of amenities and facilities a neighborhood has. Is there a pool nearby? What about walking trails or bike paths? Maybe there’s a pond or a lake close to the neighborhood? Does it have playground facilities or a ball field? Amenities like that can influence whether or not a buyer decides to put an offer on a home in that neighborhood. It’s also a good idea to know if there are stores nearby and if they are close to transit or if buyers will need a car to get to work or shopping. Neighborhood factors can make or break a sale. The more information you can give a potential buyer about the neighborhood the more likely they are to put in an offer on a home.
Smart agents know that little pieces of information like neighborhood details can put them ahead of the pack when it comes to selling homes. So, take the time to research a neighborhood before you take buyers to see homes in that neighborhood.
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