While print ads and newspapers might have been the ideal way to effectively market your property in yesteryears these days everyone and their dog has moved their attention to the internet, and why not? You can access virtually any piece of information online so why not also showcase your home? There are quite a number of people who consider real estate video a non-essential component to the home sales process but they may be missing out.

Newspaper Ads Are Virtually Extinct

While many people still swear that newspaper advertisements are worthwhile, for those in the know they are the walking-dead of advertisement opportunities. The future is online marketing and there are many home buyers who have not even picked up a newspaper in years. Newspapers are quickly decreasing in popularity and if you consider for a moment the downsizing of many publications, the evidence is clear that newspaper just isn’t as viable as it once was.

There was a time when investing in newspaper advertisements was a good idea, and in some localities this may still be the case. But their time has come and is on its way out. Investing in modern digital marketing practices, such as a real estate video is a better option these days. If you take a moment to consider the possibilities of VR once that technology takes off in public mainstream, digital marketing is incredibly exciting these days!

edmonton real estateDo It Right

Simply having a shaky hand-held video of your property is not going to cut it. It’s very important that you hire a professional videographer to make sure the process is conducted properly. You can consider it to be an extension of your photoshoot and it would be worthwhile to include home preparation considerations for both at the same time.

Video Complements Your Existing Digital Marketing Efforts

Sharing via social media, and other digital platforms, is an important part of real estate sales in our modern times. A video is another fantastic method you can utilize to increase exposure and interest in your property. The truth is that people love to watch video, and if you combine this with the fact that most buyers in our modern time spend an inordinate amount of time browsing the web you can be guaranteed to that your video content will be consumed by your target audience.

We all know that increased buyer interest can lead to higher sales. Real estate video is a modern, and effective way to showcase your home, with the ability to increase the exposure of your property resulting in an increase in buyer interest.

Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 28th, 2022 at 6:31am CDT.