During the traditionally slow winter selling season it is a good time to start looking at where the market will be after the turn of the year so that you can jump on those trends and start selling quickly. Here are some of the trends that are experts are predicting for 2018:

Building Your Online Brand

Real Estate trendsIn the past agents were encouraged to have an online presence to make selling easier and reach more potential homebuyers. Nevertheless, in 2018 it will be a requirement to have a solid social media presence and to have your personal brand online. These days’ people buy almost everything online and they will be looking for your digital presence before they want to work with you. Now is a great time to think about beefing up your online presence, updating your website, and getting more active on social media.


Specializing in selling certain types of homes was frowned on in the past because it was thought that specializing would limit your potential. However, that thinking has shifted. In a world where there is so much information available to everyone specializing in one area and becoming an expert is going to lead to increased sales and more clients.

You can combine your specialty with your online presence and establish yourself as an expert in whatever types of homes interest you. Tiny homes are hugely popular right now so you might want to specialize in the sale of tiny homes, or historical homes, or brand new builds, or luxury homes. Whatever type of home you are passionate about is what you should specialize in. That passion will show in everything you do and attract more buyers and more sellers.

Generation Z

Move over Millennials, Generation Z is here. Generation Z, which is usually considered anyone born after 1995, are the next wave of homebuyers. Many of them are graduating from college, putting down roots, and getting ready to purchase their first homes. Understanding the needs and wants of this generation will give you a leg up on the competition when young buyers are looking this spring and summer.

Smart Homes

Smart home integration is the next huge trend that buyers are going to want. It can be challenging to retrofit an older home to be smart home ready but it is not impossible. In addition, doing it will vastly increase the pool of potential buyers. Educate yourself on how smart home functionality works and how it can be done even in older homes so that you can help your sellers make their homes more attractive to Millennials and Generation Z buyers who are going to be looking for those smart home features.

Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 27th, 2022 at 10:18am CDT.