Picking The Right Words: Tips For Crafting Ads That Sell Your Home

Posted by Gurpreet Ghatehora on Thursday, January 5th, 2017 at 11:30pm.

While many people simply list the objective details about their property when putting together a real estate listing, this approach only scratches the surface of what you could say. A home is more than a house, after all, so it’s a good idea to tell people why they want your property for their future home. Here are just a few tips you’ll want to consider before finalizing your real estate listing.

1. Emphasize Lifestyle

You see this in condo advertisements every day: succinct ads that make you wonder about what it’s like to live in that building. For condos, this is key to their sales. They often offer a chance at a kind of lifestyle, whether that’s as a young, hip professional downtown or as a content retiree in a beautiful suburb.

Your home is also about a certain kind of lifestyle, so why not play up those aspects as well? Consider what makes your home special in terms of what it can offer people. This could be a peaceful lakeside property, an ideally-located home connected to city hotspots, or a home with an elegant or luxurious design. Any and all of these offer a glimpse into not where people will live, but how, and that is a powerful statement.

edmonton real estate2. Think About the Neighbourhood

As the old saying goes, real estate is about three things: location, location, location. Consider what sort of services and perks are offered close to your property. This could be good schools, walking distance from needed businesses, or a retreat from urban life. When you talk about the neighbourhood, you talk about why people would want your home.

Be sure to use phrases that emphasize the location’s perks and don’t be afraid to mention if it’s an up-and-coming location. Appreciation values are a big interest for many homeowners, especially in Edmonton’s current real estate market, so that makes an excellent selling point.

3. Get Specific

Mentioning the number of bedrooms is great and all, but the devil is in the details. Talk about how your home’s features are beneficial instead of simply mentioning their existence. A newly-remodelled bathroom, for example, deserves attention for it’s luxury or cost-effective appliances. Try to paint a picture of why people want your new kitchen, mentioning that the brand-new appliances make whipping up meals fast and easy.

Your real estate listing does much of the heavy lifting for your home, especially as more people head to online listings before considering a home to buy. Make sure your listing shows off your home’s benefits, the lifestyle it provides, and why it’s a great location. These will help people get a better picture of your home and bring in more hopeful home buyers.

Leave a Comment