Selling older homes that don’t have a lot of fancy finishings can be tough. Today’s buyers are used to flipping through photos and videos on phones and computers and older homes that might need some TLC don’t really catch their attention. So in order to sell an older home as is without a lot of upgrades you need to be creative and figure out how to create value in the mind of the potential buyer. How you frame the home can make the difference between a quick sale or no sale. Here are a few creative ways to create value when you’re selling an older home or a home that has limited appeal:
Stage It Perfectly
When you stage a home that might not be a real showstopper you have to stage it carefully. Think of the staging as the setting of a play. You are creating a world and you want potential buyers to be able to see themselves living in that world. It’s important to stage the home so that potential buyers can see the potential that the home has. Make sure that every room is staged.
Deal with The Creepy Basement
Older homes often come complete with a creepy basement. Maybe there is only a single unshaded light bulb for lighting or maybe there are lots of mysterious nooks and crannies. Those creepy basements can be a huge turn off for buyers. So in order to eliminate the creepy factor you need to stage the basement too. Upgrade the lighting and make sure that the lighting is bright enough to get rid of those shadows. Get the owner to invest in a fresh bright paint job for the basement and some shelving. Stage the basement as a workshop, a bright and fun laundry area, a sewing and craft studio, or a home gym space. When you turn the basement from creepy to useful you are creating value in the home that will get potential buyers interested in the home.
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The Elephant in The Room
Don’t try to interest potential buyers in an older home by ignoring the fact that it might need a kitchen upgrade or new flooring. Today’s home buyers are sophisticated and will be able to spot the flaws in the home quickly. If you try to ignore those flaws the potential buyers won’t trust you and won’t want to buy from you. Be frank and honest about the flaws in the home but show the potential buyers easy ways to fix those problems and highlight the potential of the home. By acknowledging the flaws but presenting potential buyers with the solutions to those problems you will be able to get buyers interested in the home despite the problems.