Live streaming is a great way to connect with leads, clients, and your social media fans. During a live stream, you can show off homes that you are representing, answer questions live from your fans on social media, or give updates on listings.  You can live stream on almost any social media platform these days although Facebook is still the most popular platform for live streaming. All you need to do a live stream is a cell phone with a rear-facing camera. There are some tips that you can use to make sure that your live stream is effective and promotes your brand the way that you want it promoted though. Here are some tips that you can use to create a fantastic live stream:

Buy A Mount

Tips for real estate agentsYou can live stream from anywhere, but it can be awkward to try and hold your cell phone in a position that creates a flattering angle. A cell phone or tablet mount that can attach to your car’s dashboard or your desktop computer at home is a must-have tool if you want to take advantage of live streaming. The mount will hold your cell phone or tablet steady at any angle that you choose so that you can be sure that the stream feed won’t be bouncing around or catch you at an unflattering angle. A tripod will work but a camera mount that you can attach easily to your computer or dashboard is the best choice. They are inexpensive and come in sizes that fit all the most popular Android and Apple phones and tablets.

Read More: Edmonton Real Estate: Digital Toolkit Essentials For Real Estate Agents

Think About What You Want to Say First

You don’t need to write a script before you live stream but you should have a good idea of what you want to say before you go live. That way there won’t be any long-dead pauses or a lot of stammering while you live stream. If you’re taking questions on your live stream people will type in their questions and you will be able to see them so you can take a beat before answering to formulate your answer. If you’re going to talk about listings you should have some notes on each listing that you can refer to quickly in order to make the stream go smoothly.

Take A Look in The Mirror First

You’d be surprised how many people go live without bothering to check how they look or what’s behind them in the background. Before you start a live stream make sure that you take a drink or clear your throat, touch up your hair and makeup, and make sure that the area behind you is a good backdrop for your live stream before you start. Remember that this stream is being seen by your clients and potential clients and you should look and sound professional.


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 26th, 2022 at 11:48am CDT.