How To Sell Houses To Millennials

Posted by Gurpreet Ghatehora on Tuesday, June 13th, 2017 at 3:32pm.

The most recent estimates are that 1 in 3 homebuyers are Millennials. That number is only going to increase over the next few years. But what Millennials are looking for in homes is totally different than what their parents looked for when they were buying homes 20 or 30 years ago. Selling homes to Millennials requires a new approach. If you don’t get it right when you’re trying to sell to a Millennial you won’t get the sale. Millennials are a lot smarter consumers than the Boomers were when they were buying homes. The know how to comparison shop and use the Internet to stay updated on home trends in the neighborhoods they like. Here are some tips that will help you attract Millennial buyers and get them interested in the homes that you’re representing:

Homes Must Be Move In Ready

MLS EdmontonMillennials grew up in Internet culture. They spend hours online looking at houses and home designs and pining designs on Pinterest. They know what they’re looking for and what they’re looking for is move in ready homes that look like they belong on an Instagram feed. Millennials are not going to buy older homes that haven’t been updated and slowly update the homes themselves. They want all the updates done already. So, making sure that a home has fresh paint and an updated kitchen along with updated bathrooms is essential if you’re trying to attract Millennial buyers.

Houses Need To Be Environmentally Friendly

Millennials are concerned with the environment and they want to buy houses that are environmentally friendly and use environmentally friendly materials. So houses with solar panels are a huge draw for Millennials. They also want houses that have things like cork or bamboo floors, eco-friendly paint, and other materials that are not harmful to people or the environment. Convincing a homeowner to give a home an environmentally friendly upgrade might be tough but if you want to interest Millennial buyers it’s a great way to make sure that the home sells.

Homes Must Be Open Concept and Have Integrated Technology

One of the biggest turnoffs for Millennial buyers is homes that are made up of lots of small closed off rooms. That used to be something that home buyers wanted but now open concept is the big trend. Millennials want flexible spaces that can be used for both working and living and they want to have the whole family together most of the time. Dining rooms are obsolete. Now an open concept kitchen that has a family room space too is what home buyers want. They also want homes that have Wi-Fi and quite a number of plugs with USB ports for phones and tablets. Giving a home a technology upgrade doesn’t cost a lot but it will do a lot to attract the interest of Millennial buyers.

1 Response to "How To Sell Houses To Millennials"

Kirsten wrote: This article has outstanding advice! Selling your home is a journey and the difference between a good journey and a bad one is how you start off. Staging your home is the best way to start the journey of selling it!

Posted on Sunday, June 18th, 2017 at 9:34pm.

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