How to Market A Fixer Upper Home

Posted by Gurpreet Ghatehora on Saturday, November 11th, 2017 at 10:53am.

It can sometimes be a challenge to get buyers interested in a home that needs a lot of work. But, buyers who are handy with home projects or buyers on a tight budget might be able to see the potential in a fixer upper if you make sure to point out the highlights of the home. It’s important, to be honest about the amount of work that needs to be done, but you can still try to get potential buyers focused on the value of the property or the potential of the home without glossing over the work that remains to be done. Here are some tips that will help you market a home that needs some work to potential buyers:

Highlight The Best Features

edmonton fixer upperDoes the home have great windows that let in a lot of natural light? What about a large kitchen or a flexible three season room? A lot of fixer-uppers have at least a couple of features that can really impress buyers. Focus on those features and really highlight them to buyers. Don’t ignore the work that needs to be done but makes sure that the buyers see the potential in the original woodwork, large bedrooms, or other features.

Make It Sparkle

A home that needs some work is not the same as a home that is falling apart. Buyers might be willing to consider a good looking home that needs some work but they won’t want to consider a home that looks destroyed. So make sure that the home is as clean as possible. If there’s pet stained carpet take the carpet out and point out to the buyers how great the original hardwood floors will look once they’ve been redone. Paint the walls with neutral paint so the rooms look bright and cheerful. Get a professional cleaning crew to make sure that the kitchen and bathrooms shine. Take down drapes and blinds and replace them with clean white drapes or blinds. Get rid of old furniture or put it in storage.

The same principle applies to the yard and outbuildings too. Clean up the garage or the shed. Make sure the lawn is mowed and any leaves are raked up neatly. Put out a new welcome mat. Refresh the mulch around any existing plants and sweep off the walks. Make the house and grounds look as attractive as possible.

Highlight The Price

Buyers that are willing to consider a fixer-upper already know they are not going to be getting a home with the latest amenities. They are probably most interested in the price of the home. If the home is priced correctly for the amount of work that had to be done make sure that buyers are aware what a good deal the property is. 

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