You already know that photos are critically important for attracting buyers. And you know that you need to have high-quality photos of the homes that you’re representing in order to catch the attention of potential buyers. But did you know that even great photos can look bad when they are posted online? You could be losing potential sales if you’re not paying attention to how your photos look online. Here are a few tips from photography experts that you can use to make sure your photos look great when they’re posted online:
Use Filters
When you’re posting listing photos on social media you might be tempted not to use filters in order to accurately represent the home. But social media sites are set up so that photos that use filters look the best on the site. Using filters is a fast and easy way to make sure that your photos look stunning when they are on social media. Don’t be afraid to use them. Of course, you shouldn’t use filters that dramatically change the look of the photos. But there’s nothing wrong with using filters to correct lighting problems or fix other problems with the photos. If you want your photos to stop people from browsing social media in their tracks use those filters.
Resize Images for Different Platforms
You should have one great high-resolution photo to start with. But then you should resize that photo into additional sizes to fit different social media platforms. Save each resized photo as a different file so that you still have the high-quality original photo. But you can use programs like Photoshop, which also has an app for smartphones, to resize your photos. Photoshop has a built-in template that will automatically resize your photos for different social media platforms and websites so that it’s easy to create photos that will display perfectly on Facebook, Instagram, Twitter and on y our own individual website.
Optimize Photos for Different Devices
What looks good on a computer screen may not necessarily look great on a tablet or phone. In order to make sure that potential buyers are seeing the photos of your listings in the best possible way, you should always check the photos of your listings on your website by looking at them on your phone and tablet. Make sure that the theme you are using for your website is optimized for mobile devices. That way when potential buyers are looking at your site on their phones or tablets the website will automatically ensure that the photos look as good as possible. If you are not using a theme or a design that is optimized for mobile devices there are lots of free templates that you can use designed to make your website look great both on a computer screen and on a tablet or phone.
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Gurpreet Ghatehora & Associates Remax River City Edmonton.
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