A “For Sale” sign is often the very first indicator that your home is on the market, so it pays to ensure it’s doing its job. Here are a few tips to help you make your “For Sale” sign catch people’s eyes and attract potential buyers.

1. Location, Location, Location

While this may seem like a no-brainer, it’s incredible how many people place their “For Sale” signs in strange places on the property. Make sure you can clearly see the sign from multiple angles for as much time as possible. The easiest way to do this is to hop in your car and slowly drive by your home. You should put the sign in the exact spot where it will be seen for the most amount of time by someone driving by. This is called “maximum exposure” and should be used.

2. Flyers and QR Codes

You can’t always be available or at home for people wandering by, but you can put out supplemental material to help people get an idea of what you’re selling and for how much. Adding a flyer box to your sign, especially if your property is in a walkable area, will get you more interested and informed potential buyers. QR codes are a great idea, too, so that people can scan the code with their phone and get your full online listing. Each f these tactics help people get to know the property and become invested in it before they even see the inside, which is exactly what a “For Sale” sign should do.

edmonton real estate3. Catchy Phrases

“Call now!” “New Price!” “Newly Renovated!” “Lakeside Property!”

While we often think of these types of phrases as a little corny, they still work. “For Sale” signs that use quick calls-to-action, describe what it’s like to live in the home, or point out its best selling points are still the best choices for words on a sign. Putting short phrases on the sign show you’re serious about selling and draws people in by stating more than the simple fact that the property is on the market.

4. Riders

Riders are the small signs that people put on the bottom of their “For Sale” signs. Most often, they have a picture of your realtor and a phone number to call. These, while abundant, are still some of the most effective rider available for a few reasons. First, and most obviously, they give a contact number for people to call. Next, it provides a friendly face that humanizes the home. This leads to people to feel more at ease, knowing that there’s a person involved rather than simply a sign. Finally, the rider shows that you’re using a professional real estate agent and therefore are looking for serious buyers, not simply tire-kickers.

The “For Sale” sign is the first thing people will notice about your property, so make sure it catches people’s attention. Put it in a clear spot, get a good rider, and use some phrases and tactics to draw people in. It’s the best way to make the most of your “For Sale” sign.

Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 27th, 2022 at 10:48am CDT.