How To Make Digital Staging Work For You When Selling Your Home

Posted by Gurpreet Ghatehora on Sunday, November 10th, 2019 at 11:34am.

Digital staging is becoming much more common because it gives home buyers a chance to see a fully-staged home in photos online and it’s a lot cheaper and easier for sellers and agents to stage a home virtually than it is to stage it digitally. When you use virtual staging you can use exactly the right size and type of furniture and decorations to suit the space without worrying about what items you can find or rent that will show that space off in the best possible way. If you haven’t used digital staging yet or you’re not sure how to use it with your existing listings here are some tips:

Use A Reputable Staging Company

Selling your homeWhen you’re adding virtual staging to your listings you should be sure that you’re working with a company that has experience and a good reputation in the industry. Good virtual staging can sell home quickly but poor digital staging can mean the listing stays dormant for months. It’s worth spending a little more money to work with a company that has a reputation for excellence in virtual staging because that increases the chances of a quick sale.

Think About The Buyer’s Lifestyle

When you’re working with virtual staging and can use any type of furniture that you want or add in any colors that you want it can be tempting to create the kind of showplace you’d love to live in. But make sure that you’re thinking about the buyer that you want to attract to the home when you’re creating the staging. If you’re trying to attract parents looking for a family home don’t stage a listing as sleek midcentury modern that looks like a showplace and not like a fun and functional family home.

Don’t Misrepresent The Home

It’s also tempting when working with virtual stating to give the home a few upgrades and edits but you have to be careful about doing that. If you don’t show the home the way it is the buyers will be disappointed when they see it in person for the first time and they may end up not wanting to buy it after all. Always make sure that home is accurately represented in the digital staging.

Find Local Sources For The Staged Furniture Items

Part of the fun of virtual staging is that you don’t have to be constrained by the furniture pieces that you have or can rent when staging the home. However, it’s a good idea to know where buyers could get furniture similar to the pieces used in the digital rendering in case they want to buy furniture like that for their new home. Paying attention to details like that is what will make your service stand out from the other local services.

   

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