You already know how important social media is when it comes to reaching clients but are you keeping up your website up to date as well as your social media? Your website is still an important marketing tool that can increase your reach, help you connect with clients, and get more people looking at your listings. During slow sales seasons, regular posts on your website will help you increase your client base. And during busy seasons your website can offer valuable information to people when you are too busy to answer their questions quickly. Since a slow sales season is coming here are some upgrades that you should make to your website during the slow sales season:

Add Virtual Staging

A virtual staging tool will allow prospective buyers to see the homes in your listings perfectly staged online so that they don’t need to schedule a viewing and you don’t need to hold an open house. Virtual staging can be pricey but the return is well worth the investment. These days most buyers start looking online before they contact an agent. So, making sure that your listing photos are perfectly staged virtually will grab the interest of buyers who start looking for a new home online.

An Online Course

Now is the time when people who are planning on buying homes this spring start planning for that purchase, so now is the perfect time to help them get their finances ready to buy a home. An online course in home buying which details how buyers can raise their credit score, save a down payment, and estimate how much they can afford as well as giving them other valuable information about buying a home is a great way to connect with buyers. Adding an online course to your website isn’t difficult and offering the course for free if they sign up for your email newsletter will boost your newsletter numbers.

Video Listings

These days there is just no excuse to not have video listings of your properties. Digital video cameras are very cheap and the new smartphones have exceptional cameras that make it very easy to take great videos and upload them to a listing or your website. If you don’t have videos of your listing properties the slow sales season is the perfect time to go back and take videos of those properties and include those videos in the property listings. Buyers expect to be able to view video walkthroughs of homes and videos can also help you land long distance clients who are moving to the area. Get your smartphone charged and get working on those videos so that your listings will be updated when the new year begins.


Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2023 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on March 24th, 2023 at 8:31am CDT.