How To Create Multimedia Listings That Get Buyer’s Attention

Posted by Gurpreet Ghatehora on Sunday, March 11th, 2018 at 11:15am.

These days it’s not enough to create a simple listing. That’s not going to get buyer’s attention. In order to make your listings really stand out you need to use a multimedia approach. These days a huge percentage of homebuyers are using mobile phones or tablets to browse listings, not just computers so creating listings that are optimized for phone and tables and using multimedia elements is essential to getting potential buyers interested in a home. Here are some easy ways to create modern, mobile friendly multimedia listings that will increase interest from buyers:

Use Videos

multimedia real estate listingsVideos are a great addition to a real estate listing. Buyers love being able to see videos of a home because it gives them a more realistic view of the home. Homebuyers these days are tech savvy. They know when a wide angle lens or other trick is used to make a room look bigger than it is or to hide flaws. They want to see videos of the home so they can see what the house really looks like inside and out.

You can create videos on any mobile phone or tablet these days. All smart phones have video ready cameras built in. But when you’re taking a video of a home it’s a good idea to use a tripod to make sure that the video doesn’t jump around. You can get tripods that are sized specifically for cell phones.

Podcast Your Listings

Another innovative way to get the attention of buyers is to create a small podcast of your listings each week. Podcasts are easy to create. All you need is a microphone and your home computer. Podcasts can be uploaded to iTunes and other popular podcasting outlets so that buyers can listen on their phones while they are driving, working out at the gym, or at work. You can describe the listings and tell buyers how to get in touch with you to see particular properties. You can also insert helpful tips for homebuyers into your podcast so that buyers will get a lot of great helpful information. That extra information will keep them coming back over and over to listen to your podcasts. When they trust you as a real estate expert they will be more likely to come to you when they are ready to buy a home.

Use YouTube

Many agents now have their own YouTube channels. Streaming video listings on YouTube is a fantastic way to showcase the houses that you are representing because everyone can access YouTube on a mobile phone or tablet and they don’t need a computer to see the videos that you’re posting. Posting videos to YouTube is easier than you might think. You can upload home tour videos directly from your phone to tablet to YouTube without needing to run them through a computer first.

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