How a real estate listing is written is extremely important. These days most people spend hours browsing real estate listings online before deciding which homes they want to tour. If your listing isn’t written well it won’t catch the attention of potential buyers. Your ad will get overlooked. The way the listing is written is important and so is the information contained in the listing. There are some key pieces of information that every real estate listing should have. These are the things that potential buyers will hone in on an ad. If they don’t see these pieces of information they will move on and look for other ads that tell them what they want to know. When you write real estate listings make sure that these pieces of information are in every listing:

Square Footage

MLS EdmontonThis is extremely important because people generally have an idea of the amount of square footage they are looking for. Sometimes homeowners or real estate agents leave out the square footage of a property because the property is small and they don’t want to put off buyers. They are hoping buyers will click through the photos and like the house before finding out the square footage. But real estate buyers aren’t fooled by this. They want to know exactly how big the house is right off the bat. Always put the square footage in the listing so that buyers will know the real size of the house. You can always play up the cozy features of a small home in the description of the home.


If the house has had any updates at all, list them in the description, especially if the house is an older home. Many buyers will skip right past older homes without looking at the photos but they will skim the listing. If they see that an older home has an updated kitchen or updated bathrooms they will stop and look. Updated flooring, new roof or siding, any of those types of updates should be listed prominently in the ad for the home.

Best Features of the Home

Do not write long paragraphs extolling the virtues of the home. Buyers won’t take the time to read that. Instead of composing long paragraphs about the home create a list of the home’s 5 or 10 best features and make sure those are in the ad. Keep them in a list format so they are easy to skim. Most people will just skim a listing and not read the entire thing. So a short and snappy list of the home’s features like bonus space, master bedroom en suite, sunporch, big yard or split floorplan is going to be the most effective way to reach buyers.


Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 26th, 2022 at 1:33pm CDT.