It’s a slow sale season right now as the holidays approach. That means it’s a great time to overhaul your website, check your marketing strategy, and make sure that you’re ready to hit the ground running in 2020. When was the last time you updated your website and implemented SEO strategies to boost your page’s stats? If it’s been awhile here are some easy website updates that you should make to make your page more inviting, more functional, and ready to impress potential buyers and sellers:
Upgrade Your Contact Form
Do you still have the same clunky form button on your website? No one uses those form buttons anymore. Now people have links to their social media accounts or direct to text message feature so that potential clients can get in touch at the click of the button. You can make this simple upgrade yourself and don’t need to hire a web guru to do it for you.
Make Your Site Mobile Friendly
There are more people using mobile phones to search the Web than there are people searching using a desktop or laptop computer. That means your website content needs to look fantastic on a mobile platform as well as on a desktop or laptop computer. With most hosting companies all you need to do is click a button to turn mobile optimization on and your website will display perfectly on any screen including a mobile phone or a tablet.
Videos are essential if you’re trying to reach buyers. Having a YouTube channel is a smart way to host your videos but after you post them on YouTube embed them into content on your website too so that they will be easy to watch and potential buyers won’t need to leave your page to go to YouTube to watch the videos. YouTube videos are also easy to share so potential buyers will be able to share your listing videos with others easily and that can lead to more clients and more interest in homes that are listed with you.
Create Better Content
Buyers and sellers want to know that you’re going to be with them all the way through the process. And they want to be able to trust your expertise. You can build trust, raise brand awareness, and help your SEO by creating informative web content that provides useful information to sellers and buyers. Articles about getting financially ready to buy a home and other topics related to home buying as well as content for home sellers will increase your site’s search engine ranking, draw more potential clients, and keep people coming back to your site to keep learning more about the home buying process.