If you want to be a more successful real estate agent you should continually work on your most important skillset – customer service. Although a real estate agent has to wear many hats and guide the selling or buying process at the most basic level being a real estate agent is all about great customer service. Having a fantastic service attitude does make a difference when it comes to connecting with sellers and buyers and getting those commissions. Here are a few customer service rules and skills that all real estate agents should learn and practice whenever they can:
Listen, Listen and Then Listen Some More
Being a great listener is one of the most critically important skills that an agent can have. When clients are telling you what they need or want in a new home you need to really listen to what they want. Clients who trust you will let themselves be guided by you and they will take your advice when it comes to choosing a home. But if a client doesn’t trust you and thinks that you just want to sell a home and collect a commission they won’t stay with you very long and they won’t buy or sell with you. You need to actively listen every time you are talking to your clients.
Give Clients Options
Thanks to the popularity of apps like Zillow clients will probably come to you with a list of properties that they’re interested in which they found online. But a good agent will be prepared to show them properties which don’t make it into those apps as well. It’s part of your job to know where to find listings that aren’t published online so that you can potential clients a lot of home options. Buying a home is a huge decision and homebuyers will want to see several houses before they make up their minds.
Don’t Take It Personally
Another customer service rule that agents need to practice is being able to laugh off negative comments and bad attitudes from clients without engaging in negative behavior. Sometimes client won’t understand why you’re showing them homes that are way outside their price range. Or why you are showing them homes outside of their preferred neighborhood. But you know why: To help them clarify their goals and see what they can really afford on their budget.
Don’t let a client’s harsh attitude or unwillingness to give on certain things interfere with the buying process. Don’t take their criticism or poor attitudes personally. Instead, try to keep them on a positive path by pointing out the best features of the homes that you show them. And if you need to vent in order to let go of the sarcastic things that some of will say vent to a friend or coworker but don’t take it out on others in the office.
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