For most of the last decade finding ways to appeal to potential homebuyers meant catering to the needs and desires of Millennial buyers. But now the focus is largely on Generation Z buyers who are starting to buy their first homes so they can settle down and start their families. Generation Z is focused on homeownership and many of them have started saving money for a home while they were still in college. Others have family money for down payments and they’re ready to buy property instead of spending years renting as the Millennials have done. But in order to get Generation Z buyers you need to show them homes with:

Open Concept Floorplans

Generation Z buyers were raised with lots of parental supervision and they plan on doing the same with their kids so they want homes that have sightlines everywhere. While closed off kitchens and separate dining areas are making a comeback, Generation Z buyers still want the first floors of their homes to be totally open.

Mud Rooms

Generation Z buyers expect to have room for coats, shoes, and lots of child items like strollers and toys as they come in the door. A large mudroom with custom-built storage is something that is going to attract Generation Z buyers to a home. Even if a home is older if the sellers invest in the creation of a mudroom that will attract Generation Z buyers.

Dedicated Office Space

Working at home and having a private office used to be a luxury reserved for executives or the very wealthy. These days remote work and having a side hustle at home are very common and Generation Z buyers expect to have a home office where they can work even if it’s just part-time. An office with counters and lots of storage is even better.

Indoor Outdoor Space

Generation Z buyers are also looking for indoor-outdoor living space that will give them more livable square footage and allow them to entertain and enjoy the outdoors. A new deck or patio is a great investment for a seller to make if they want to attract Generation Z buyers. Even better is an outdoor kitchen, a fire pit, or other things that make outdoor living easier and more fun.

Vintage Charm

Generation Z buyers want homes that have vintage details but they don’t want the cramped living space and other drawbacks associated with vintage homes. Curved arches, wainscoting, shiplap accent walls, vintage color palettes, and built-in shelving are all nice vintage details that can be done without too much of financial investment and can really increase the appeal of a home. If the sellers have a bigger budget to spend redoing the floors and adding some beautiful reclaimed wood accents will give a home a fantastic vintage feel.


Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2022 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on May 27th, 2022 at 1:01am CDT.