By this point, you know that you have to use social media to market your Edmonton MLS® listings if you want to find new leads. Social media marketing is one of the best ways to find potential buyers and sellers. But if you’re struggling with what to post or how to build engagement on your social media here are the four top ways to build a strong social media presences and use it to engage with clients and potential clients:

Use Photos

When it comes to posting things that will get people’s attention on social media you have to use photos. It doesn’t matter which of the most popular social media sites you’re using – posts that include photos will always get the highest rates of engagement. Great photos posted with engaging captions and the right hashtags are the most effective type of social media marketing that you can do. Make sure that you have plenty of great photos to use and if you don’t have great photos of listings don’t worry. You can sign up for a stock image website so that you always have plenty of photos to choose from.

Post About Neighborhoods

Edmonton NeighbourhoodsWhen people are considering buying a home they want to know as much about the neighborhood as possible. So you should be regularly posting information about the neighborhoods that you represent. Post information about local parks and attractions, and include photos. If there are regular events like a community-wide yard sale or a special art festival post information about those events. Then go to those events and grab some candid photos from the event to post on your social media. You can also post videos or live stream from the events to get the attention of the people who follow your social media.

Post Useful Lifestyle Content

People want to see engaging content that has value to them. So make sure that you’re posting plenty of DIY home makeover content, articles about home design trends, and other design and décor information that people can use to make their homes more attractive and more personal. Posting the right content establishes you as an expert to the people that follow you so they will be more likely to come to you when they want to buy or sell a home.

Use The Most Popular Social Media Platforms

Every day it seems like there’s a new and cool social media platform or app. But you don’t need to use all the social media platforms out there. If you did you’d spend all your time on social media. Stick to the most popular social media platforms: Facebook, Twitter, Instagram, and Pinterest. Those are the ones where your social media marketing efforts will really pay off.

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Posted by Gurpreet Ghatehora on


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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2023 by the REALTORS® Association of Edmonton. All rights reserved.

Listing information last updated on September 23rd, 2023 at 1:31pm CDT.