As experienced real estate agents know, everyone makes mistakes when they are starting out. It can take some trial and error to figure out systems and methods that work for each person. But there are some common mistakes that almost all new agents make when they’re creating listings. Here are four of the most common mistakes new agents make when creating listings and how to avoid them to spare yourself some time, trouble and embarrassment:
Using A Bad Photo
This is something that almost every new agent does at some point. The lead photo that you use in a listing is critically important. That one photo could mean the difference between a potential buyer clicking on the listing or passing it by. That’s why you shouldn’t settle for using a photo provided by the homeowner if it’s a bad photo. Take your own photo and use that. Take the photo on a bright sunny day and make sure that the front of the house looks as good as possible. Put some effort into getting a great photo. That effort will pay off.
Not Listing The Important Information
New agents often try to write listings that more like stories than real estate listings. And if a home has a lot of history or a colorful event that it’s known for that can be a great way to get interest from buyers. But for most houses the stories aren’t useful or needed. List the important points of the house in simple language and make sure that you include things like the square footage, any renovations that have been done, and a couple key points about the neighborhood.
Not Providing Contact Information
This is an easy mistake to make, but it can cost you big in the end. Always double check to make sure that your updated contact information is included in the listing. Don’t just include your phone number. List your Facebook and social media pages, your social media handles, and your email address as well as your cell phone number. Some potential buyers might be more comfortable reaching out to you on social media instead of calling you. Make sure that your potential buyers know how to reach you in several different ways.
Not Including Enough Photos
This is another common rookie mistake. When it comes to real estate listings the more photos you include the better. People want to be able to get a sense of the space inside the house from the photos. In order to do that they need to be able to see lots of photos of the home’s interior from different angles. Always include multiple photos of each room taken at different angles.