When you set out to sell your home, you have one sole purpose in mind – find a buyer. When you agree to work with a real estate agent the discussion will inevitably turn to whether or not you should have an open house. While there is quite a number of opinions that state to the contrary, open houses inevitably help sell homes. Inviting would-be buyers into your home to poke around and have a close look can make a huge impact on the time it takes to make a sale. However, there are some important aspects to holding a successful open house:
Clean The Clutter
It’s really important that your home is cleared of clutter and looks it’s best. You should also do your best to depersonalize your home as much as possible by removing family photos, or other mementos that would leave potential buyers with the impression that your home is currently a lived in environment. Think of a hotel and professional settings for reference.
Make Use Of Proper Timing
While in yesteryears open houses would be made long, and often for multiple days. Modern marketing techniques have evolved and agents are becoming more and more savvy as time goes on. By reducing the length of an open house to perhaps 1 or 2 hours it creates for a much more energetic atmosphere with interested parties coming. This type of busy environment leaves potential buyers with the impression that there is a lot of interest in the property, creating pressure and leading those who are interested in the property to act.
Another interesting concept is to hold open houses on weekdays, prominently showcasing the location of the property to commuters in an attempt to show them the reduced length of their potential commute. This type of strategies can work well in specific circumstances.
Another tip to holding a successful open house is to make it a social affair. While foregoing alcohol (which can lead to unsavory behaviour and lingering) it’s a good idea to invite your friends, family, or neighbours over to create a fun social atmosphere. Chatting, laughing people are inviting and can leave a much better impression on people rather than a sterile empty home.
The Agent Exclusive Open House
Open houses made solely available to real estate agents, brokers and even mortgage agents can be a particularly useful way to further reach buyers that would otherwise be unavailable to you. It’s important to not neglect these sorts of opportunities.
While some may consider the open house to be an aging way to reach buyers, the truth is that with a few tips an open house can be an incredibly useful tool to making a successful sale of your property