Do you maintain a relationship with a buyer after a sale? If not, why not? You are throwing away potential sales by not keeping up with the buyers that you have helped find a home. When you maintain that relationship those buyers are more likely to recommend you to their friends and family and share your listings on their social media pages which could help you find people that are looking for homes. When people are searching for a real estate agent they depend on the recommendations of friends and family so having a good relationship with former buyers is a fantastic way to connect with new buyers. And the buyers that you have helped will be more likely to come back to you when they are ready to find a new home in Beaumont. Here are 4 easy ways that you can maintain relationships with your previous clients:
Send Holiday Cards
Social media is great but it doesn’t replace the warmth of a hand signed heartfelt card at holiday time. Make sure that you are keeping a database of former clients and sending them holiday cards each year. Include a current business card or write your contact information in the card in case they know someone that is looking for a new home.
Engage With Them On Social Media
Stay connected to your former buyers on social media and actively comment on their posts. When they post photos of the home or home renovation projects make positive and complimentary posts. Or tag them in a post when you post an article on home design or home tips that you think would be useful to them. Maintain an active social media relationship so that they will think of you when a friend or family member asks if they know a trustworthy agent.
Check In After The Sale
About a month or so after the sale is completed call them or send them an email to see how they are settling in and if they are happy in the home. Be sure to let them know that you’re available if they have any questions and definitely wish them well in their new home. Just a simple check in like that makes the client feel like you really care about their happiness and that they weren’t just another sale to you.
Send A Home Anniversary Card Each Year
People get lots of holiday cards each year, and while you should still send a holiday card a great way to stand out to your past clients is to send them a home anniversary card each year on the date when they purchased their home. A handwritten card wishing them well is a great way to remind them what a great experience they had buying their home so that they will recommend you to other people they know when those people are looking for a home.
Read more about living in Edmonton, AB, or Looking To Buy or Sell Edmonton Real Estate.