3 Reasons Why Realtors Love Open Houses

Posted by Gurpreet Ghatehora on Monday, December 21st, 2015 at 10:58pm.

The floors have been cleaned, the clutter’s been moved off-site. Everything is sparkling and ready to go. It’s the first day of your open house. You may be nervous or excited, but your realtor is nothing short of ecstatic. It’s because open houses are a great thing for realtors, and by extension your home sale. Here are just a few reasons why realtors love open houses, and why that’s a good thing for you.

1. It Shows off Your Hard Work

Getting your home ready for an open house, believe it or not, is a culmination of hard work that stretches back much further than the moment you decided to sell. All of the upgrades, renovations, tweaks, and little changes you’ve made to the home, whether it was an entirely new bathroom or simply a new coat of paint, is on display. So you should really give yourself a pat on the back before the open house gets underway, because it’s everything you’ve worked towards with your home. And for a realtor, it’s the opportunity to find someone who knows the home’s worth, and by extension the full price of your hard work, and that’s a great feeling for everyone involved.

2. Networking

Let’s face it, open houses are a mutually beneficial arrangement. It gives a realtor a great chance to pass around business cards and drum up new business. And while that may not directly impact the sale of your house at such an event, it can be good if you’re still looking for a place. After all, people who are buying are often selling as well, so it may help if your realtor is getting even more connected while your house gets shown to curious people.

3. It’s Efficient

Setting up viewing, calling people to make arrangements, driving to the house, and everything else that goes into showing a home to a single prospective buyer is a lot of work. And sometimes those people are simply tire kickers, never truly interested and more simply curious. It’s very difficult to assess the difference between curiosity and genuine interest when making these single arrangements. But at an open house, realtors can spot these people a mile away, and can focus on those who may actually be interested.

An open house is truly the best way to get a lot of people through the door and into your home. They may not all be seriously interested buyers, but it provides you and your realtor with a lot of opportunity to connect, give people a sales pitch, and hopefully get your home off the market and into someone else’s hands.

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