The core group of Millennials (less than 35 years old) are the ones most likely to need a place to either lease or purchase. Many of them are beginning to buy their first homes and invest in real estate for the first time. As a real estate agent, marketing to Millennials should be among your top priorities. You must begin building marketing campaigns that are specifically targeted toward this powerful group.
When marketing to Millennials, consider these important points:
- A good percentage of the millennials are likely to use a Real estate agent. But they may be harder to please, compared to other generations.
- Millennial home buyers would hire their agent again or refer them to another.
- Millennials are more into social media