Real Estate Blog

When was the last time you updated your digital toolkit? These days having a digital presence is just as important as having business cards and other marketing materials that you keep on hand to give out when you’re out and about. Nearly 60% of home buyers these days look online for homes and for agents so having a great digital presence is very important. Here are the things that every real estate agent needs in order to attract buyers and sellers online:

Active Social Media Accountsbest edmonton real estate agent

It is not an exaggeration to say that social media accounts have never been more important. These days even huge corporations offer people the chance to get customer service through social media. Therefore, it makes sense that it is also important for agents to be

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Often when homeowners customize their homes, it can be harder to sell their home because the house is set up to be functional for them and it will not appeal to a wide range of buyers. However, there are some custom touches that homeowners can make that will actually increase the amount of interest in their home. These are a few of the custom touches that buyers really love in a home:

Custom Storage

There can never be too much storage in a home. In addition, when homeowners invest in custom-built storage that fits into the home perfectly it will definitely get the attention of potential buyers. Storage built into areas like the kitchen, laundry room, and mudroom is a big selling point. So is a custom storage unit in the garage. Craft or bonus room

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If you have worked with first time home buyers before you know that the process can be very confusing for them. Working with people who are buying their first home means that a lot of communication is necessary to make sure that they understand the process. But they will have questions. And fears. And that’s understandable because buying your first home is a very big purchase. For many people, it’s the first time in their lives that they are making a huge purchase and they will have fears that they will bring to you. Here’s how to counter the 3 most common fears that first time home buyers have:

Fear Of Not Getting The House They Want

First time home buyersOften when people decide to buy a house they get emotionally attached to a house they’ve seen online or a house

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One of the biggest mistakes that real estate agents make these days is not making use of social media. Social media is one of the most effective ways to market yourself and it’s free. If you use social media correctly it can lead to lots of new clients and sales, as well as referrals. There’s simply no reason not to use it. If you’re already using social media but you aren’t seeing a big return that doesn’t mean that social media doesn’t work, it just means that you need to change the way that you approach social media. If you have not really been using social media because you think it’s not very effective here are a few reasons why you need to take another look at marketing yourself using social media:

Social Media Builds Relationships

Social MediaNearly

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Working with first time home buyers can mean spending a little extra time with them to help walk them through the process of buying their first home. But investing a little time in educating them about the home buying process can pay off in the end. Here are some tips to help you reach out first time buyers and help them understand the home buying process:

Set Clear Expectations

first time home buyersWhen you’re working with first-time buyers they may come into the process with unclear or unrealistic expectations of what the home buying process is like or how long it will take. So when you’re working with first-time buyers, especially with Millennial buyers, you need to manage their expectations from the start. When you first get in touch with first-time buyers you

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Social media a powerful marketing tool and a great way to connect with potential buyers, but many real estate agents aren’t getting everything they can out of social media because they don’t create the right type of posts. Social media marketing is primarily about building relationships with people, but there are some types of posts that get more attention than others. Learning how to use those types of posts effectively can make a huge difference in the results of your social media marketing. If you’ve been trying to use social media to market listings and you don’t seem to be getting any results try creating these types of posts that have been proven to get people’s attention:

Videos

Social mediaSocial media posts that have multimedia elements like videos get

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Neutral paint is something that every home should have before it gets put on the market. Buyers won’t fall in love with homes that have bold or dark paint color, neon paint colors, or other personalized paint jobs that the current homeowners chose. A home should always get a fresh coat of neutral paint before potential buyers see it. But that doesn’t mean that homeowners are limited to builder’s grade beige or white when it comes to painting colors. There is a wide range of new neutral shades that will give a home some pop and pizzazz without being off-putting to buyers. Here are some of the best new neutral paint colors of 2018:

Gray

Edmonton PaintGray is having a moment when it comes to home design. Gray is the new white when it comes to neutral home colors.

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Spring and summer are on the way and that means that home buyers will be thinking about outdoor living and entertaining. One of the most popular home trends of the last few years has been indoor living spaces that give people more living space and the chance to enjoy the outdoors with all the comforts of indoors. Sellers that want to maximize interest in their Edmonton homes should consider adding some of these indoor outdoor living spaces to their homes before putting them on the market. Investing a little bit of money in creating some of these spaces can pay off in a big way when it comes to getting a higher price and getting more interest in the home:

Outdoor Fireplaces

Edmotnon FireplacesA combined indoor outdoor fireplace is a great feature for any home to have

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More and more often these days people are starting to house hunt from another state, another city, or even the opposite side of the country from where they want to buy a new home. Sometimes people are relocating because of a new job offer, other times for educational opportunities or to move to a more affordable area. Military families move on average every 3-4 years and often need to find a new home in a place they have never been before. If you know how to work with long distance buyers that will give you a big advantage over other agents. Here’s what long distance buyers are looking for in a Edmonton  Real Estate Agent and how you can help them find the perfect home:

Advertise Your Expertise

Edmonton real estate agentOften people that are moving long distance will look

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