Real Estate Blog

You might think that selling a home with a pool would be easy, especially during the hot summer months. But for many potential buyers, a pool isn’t a bonus. They think of the upkeep that a pool requires, and the liability of having an attractive nuisance on the property instead of the summer afternoons spent swimming and lounging in the comfort of their own home. If you are representing sellers that are selling homes with pools here are a few ways that you can remind potential buyers how much of a bonus a pool can be:

Show the Cost of Maintaining the Pool

A simple and effective way to make buyers warm up to the idea of having a pool is to have on hand estimates from a few different pools and spa companies showing what it would cost to have regular

3 Views, 0 Comments

One of the bigger marketing challenges that agents can face is selling a good home in an area with bad schools. The home itself could be great and priced to move, but it’s hard to attract buyers in an area with bad school ratings. When parents and families are looking for homes they almost always cite good schools as the top must-have on their new home checklist. But there are some great homes in poor school districts. Here are a few tips from real estate pros to make it easier to get interested in a home that is in a neighborhood with poor school ratings:

Market the Home to People Without Kids

Edmonton school ratingYoung professionals just starting out or Baby Boomers whose kids have already moved on may be the perfect fit for a great home in an area with poor school

74 Views, 0 Comments

Think you know what Millennial buyers are looking for? You may not know about these interesting home amenities that are attracting many Millennials to homes that have them. Of course, Millennials want Smart home technology capability and open concept floor plans. But these picky buyers are also starting to look for other home amenities that will fit their lifestyles like:

Secure Outdoor Buildings and Spaces

MillennialsMillennials are so comfortable with online shopping that they prefer to shop for everything online, even groceries. But there has been a huge jump in the theft of packages thanks to this surge in online shopping. Many viral videos have made the rounds showing thieves taking packages from the front and side doors of homes even in great

147 Views, 0 Comments

Today’s homebuyers expect a lot from their neighborhoods as well as their homes. With many homeowners working even longer hours than ever before and two-income families the norm parents want to be able to spend their free time at home with their kids in their neighborhood and not driving their kids all over the place. Here are the most requested neighborhood features that homebuyers want when they are looking for a new home:

Sidewalks

Sidewalks used to be found everywhere, but now it’s getting harder and harder to find areas with nice wide and safe sidewalks. Walkability is extremely important for home buyers who want to be able to go walking with their families or take their pets for walks often. Walking trails and bike trails are also in high

132 Views, 0 Comments

It probably feels like you already know everything is there to know about hosting an open house. But there are reasons why some agents continually sell houses using open houses and others can’t seem to get an offer at an open house no matter what they do. You should be always updating your open house skills and adapting your methods to meet the demand from today’s buyers, who are a little more savvy about real estate than buyers in the past thanks to HGTV and the Internet. Today’s buyers aren’t going to be bowled over by a pie baking or other techniques that make houses more appealing. So, if you’re looking for ways to improve your open house skills and make every open house a smashing success here are some secrets from the top-selling agents that you can

112 Views, 0 Comments

Social media is a great tool and a must have for every real estate agent. But sometimes managing your social media and using it to get leads, connect with clients, and promote your brand can be overwhelming. During the busy summer sales season and whenever you have a lot of things going on it’s easy to burn out on social media. In order to avoid losing all the social media momentum that you have created while you are using social media to market your listings when you feel yourself on the edge of burnout you need to step back and do these things before you burn out completely:

Focus on One or Two Platforms

Snapchat, Facebook, Twitter, Instagram, What’s App… the list of available social media applications is practically endless. Instead of trying to

24 Views, 0 Comments

Summer sales season is starting to sizzle. But if your sales are in a summer slump then it’s time to get creative with your approach to summer sales. Summer is the best-selling season of the year for many agents. Here are four ways to turn this summer into the best sales summer you’ve ever had:

Be A Presence at Neighborhood Events

Summer is the time when people in many different neighborhoods get out and gather together. There are street festivals, neighborhood yard sale days, barbecues and picnics, and many other neighborhood events. Make sure that you are attending neighborhood events and have a booth set up so that you can talk to people in the neighborhood and the people who visit the neighborhood. When people that live in the neighborhood have

220 Views, 0 Comments

At some point, every real estate agent goes through a slump period. Even the best agents sometimes experience a slow sales period or two. But if you don’t stay motivated that slump can really knock you off your game and that will make it harder to recover from a sales slump. Here are some expert tips from other agents that you can use to stay motivated and keep yourself in good spirits during a sales slump:

Stay Active on Social Media

One of the best ways to weather a sales slump is to take that time to build new relationships on social media. When things are busy you probably don’t have a lot of time to spend on social media, but the connections that you make on social media can become solid leads for buying and selling homes in your area. So, when

128 Views, 0 Comments

Live streaming is a great way to connect with leads, clients, and your social media fans. During a live stream, you can show off homes that you are representing, answer questions live from your fans on social media, or give updates on listings.  You can live stream on almost any social media platform these days although Facebook is still the most popular platform for live streaming. All you need to do a live stream is a cell phone with a rear-facing camera. There are some tips that you can use to make sure that your live stream is effective and promotes your brand the way that you want it promoted though. Here are some tips that you can use to create a fantastic live stream:

Buy A Mount

Tips for real estate agentsYou can live stream from anywhere, but it can be awkward to try

189 Views, 0 Comments

If you’re not using Facebook Groups you are losing an opportunity to connect with local buyers and sellers and get some solid leads. Some people think that using social media to get leads takes too much time and doesn’t bring in enough leads to make it worth the time that it takes to build up a social media presence. But Facebook Groups operates differently from Facebook Pages and those differences make Facebook Groups a much better way to connect with leads.

Facebook Pages Vs Facebook Groups

You probably already have a Facebook Page for your business or for your brand. That’s where you post listings and general information. And you probably have some followers although possibly not as many as you’d like. A Facebook page is definitely something that

50 Views, 0 Comments